Cold Medina

Cold Medina is a musician, poet, teacher and rapper. He is also Senior Communications Manager at the Yerba Buena Center for the Arts in San Francisco, California.

“ Music has this power - this vehicle for social change, to make waves, to have conversations that maybe people aren’t having. And if they are having them, it’s not really having a broad reach. But if you put it into the music, if you put it into that format it can travel a lot further. Once I saw the impact of that, the power of that […] I realized we can really take these political conversations and bring them to the masses in a way that maybe isn’t necessarily - it’s not that you are sneaking it in. It’s like putting a little cheese on the broccoli so people can eat their vegetables and get that good nourishment. Nourish their mind, nourish their soul.”

Medina explains the power that music has for social change and as a medium to communicate to the masses. In this episode he shares with us how his experiences growing up in a Mexican and Nicaragüense household shaped his early interest in art. His parents shared with him varied music genres such as soul, rock and latin hip hop. Later through highschool art classes and sharing time with friends and family who had an interest in music his passion was ignited.

Cold Medina reminds us to show the love to our craft that it deserves. Listen and view Medinas work on his LinkTree and album Knights in Tropicana wherever you listen to music.

Music for this episode is composed by Humans Win and podcast editing is by Bill Fires.